Funny Marketing Message From SBI

Recently, I received a funny unsolicited marketing message on my mobile.
The message read:
"Now State Bank has opened a branch on your mobile. Please contact your nearest SBI branch. Enjoy State Bank Freedom".
It was a glad to know State Bank opened a branch right on my mobile. Then the message asked me to contact the nearest branch, ie, my mobile.
Does it mean should I call myself? And for what?
I really have no idea what State Bank Freedom means. Can anyone tell me what it means?
I sure had a good laugh.
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